Dupe Culture, AI, and Why Your Brand Might Not Be As Safe As You Think
Let’s talk about something that’s been quietly (and not so quietly) blowing up in branding lately:
Dupe culture.
And no, this isn’t just a fashion girlie TikTok thing anymore.
It’s coming for your brand…
What’s Wrong with using AI to Generate a Logo?
I work with a variety of clients, from seasoned attorneys to burgeoning rock stars. I see this same set of issues arising each time someone arrives with a prebuilt logo they modeled using AI. The short answer: if you do plan on using a AI generated logo, do proceed with caution.
Crafting my understanding of a proper logo took years, some trial and error, but mostly…
3 of Cups
Physical and digital design for a local tea shop, supporting the brand’s evolution from no online presence to a growing, engaged online and local communi-tea.
What I learned from the surprisingly competitive realm of e-commerce herbalism. From kitchen-witches swapping potions to dodging the curses of poor user flow, this case study explores...
Miller & Law, P.C.
A concise case study on digital marketing for a full-service law firm in Littleton, Colorado.
The primary objective was to redesign the Miller & Law, P.C. website to improve user experience, enhance accessibility, boost search engine rankings, and develop a comprehensive marketing strategy that adheres to legal advertising regulations.
Saber Life Foundation
Website Redesign - emphasis on accessibility
NGO reached out to my team to fix some bugs on their homepage. Digging into the issues resulted in a complete site rebuild. Tim and I donated much of our time to this site in order to make it happen for the organization.
Tracy Aviary
As a group project during the 2022 UX/UI bootcamp, I was part of a team that redesigned the admission, donation, and membership flows for Tracy Aviary, a bird Sanctuary located in Salt Lake City, Utah. Though this project was for practice, I gained much insight redesigning for broader accessibility in a real world scenario.
Communitea App
App Design | a pocket tea journal
"Whachu Sippin’?"
Communitea is a tea tasting journal that is the pocket sized companion for tea enthusiasts, herbalists, and casual sippers alike. The app is a prototype designed in Figma.
Peace Passion Positivity
Peace Passion Positivity has been around for a long time. Justin Topik, a published Utah author, has been providing the community with daily inspirational message for many years and it was time for the simple blog to take the next steps to become a community hub.
